This book focuses on the practical relevance of research. It
describes in a clear and factual way what research implies.
It goes through the five phases in the cycle of designing,
performing, analysing and reporting applied research.
The first phase comprises a problem analysis in which the
problem definition is formulated. Here, the objective and the
central question of the study are determined in consultation
with the organisation involved (the client)
The second phase involves studying information sources and
building the conceptual model. Literature research is central
to this phase (scientific, professional and organisation
literature), based on which the research model is defined.
The third phase is designing the plan of approach. In this
phase, it is important to elaborate the details of the study
(for example, will it be a questionnaire study across all
departments of the organisation involved or will a number of
interviews with key figures be conducted?).
The fourth phase consists of conducting the research. Data
are collected (phase 4A) and then analysed (phase 4B) in
order to test the research model constructed in the second
phase. In some cases, an intervention will be implemented in
this phase (for example the introduction of a new evaluation
And finally phase five: drawing conclusions and evaluating.
In this last phase, the research questions are answered based
on the results, and practical recommendations are given to